Abstract:
The intention in this article is to explore, explicate, and, ultimately, critique Jurgen Habermas' communication theory. Drawing on the pragmatics of Deleuze and Guattari we will propose that Habermas' defence of the importance and priority of communicative action is problematic to the extent that it implicitly involves the issuing of an imperative order that cannot be accounted for within the normative framework that he envisages. In other words, we will be suggesting--with the help of Deleuze and Guattari--that Habermas, undoubtedly against his best intentions, precipitates, what we will call, a strategic levelling of communicative action.
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